Global marketing :

contemporary theory, practice, and cases /

Ilan Alon...[et al.]

Other Authors: Alon, Ilan.
Format: BOOKS
Language: English
Published: New York, N.Y. : McGraw-Hill, 2017
Edition: 2nd ed
Subjects: Export -- marketing
Export -- marketing -- Case -- studies
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MainLB, English Stack (5th Fl.)

Call Number: HF1416 A454g 2017
Copy 1