« Back to Record

Record Citations

APA Citation

Alon, I. (2021). Global marketing: Contemporary theory, practice, and cases (3rd ed.). New York, N.Y.: Routledge.

MLA Citation

Alon, Ilan. Global Marketing: Contemporary Theory, Practice, and Cases. 3rd ed. New York, N.Y.: Routledge, 2021.

Warning: These citations may not always be 100% accurate.