Global marketing :

contemporary theory, practice, and cases /

Ilan Alon...[et al.]

Other Authors: Alon, Ilan
Format: BOOKS
Language: English
Published: New York, N.Y. : Routledge, 2021
Edition: 3rd ed
Subjects: Export -- marketing
Export -- marketing -- Case -- studies
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Physical Description: xxvi, 639 p. : ill
Bibliography: Includes bibliographical references and index
ISBN: 9780367196097