Global marketing :
contemporary theory, practice, and cases /
Ilan Alon...[et al.]
| Other Authors: | Alon, Ilan |
|---|---|
| Format: | BOOKS |
| Language: | English |
| Published: |
New York, N.Y. : Routledge, 2021 |
| Edition: | 3rd ed |
| Subjects: |
Export -- marketing
Export -- marketing -- Case -- studies |
| Tags: |
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| Physical Description: |
xxvi, 639 p. : ill |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780367196097 |