its role in modern marketing /

S. Watson Dun ... [et al.]

Main Author: Dunn, S. Watson.
Format: BOOKS
Language: English
Published: Chicago : Dryden, 1990
Edition: 7th ed.
Subjects: Advertising.
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Physical Description: xxxi, 605 p. : ill. ; 26 cm.
Bibliography: Includes bibliographies references and index.
ISBN: 0030307481