Advertising:

its role in modern marketing /

S. Watson Dun ... [et al.]

Main Author: Dunn, S. Watson.
Format: BOOKS
Language: English
Published: Chicago : Dryden, 1990
Edition: 7th ed.
Subjects: Advertising.
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050 4 |a HF5823  |b A244 1990 
100 1 |a Dunn, S. Watson. 
245 1 0 |a Advertising:  |b its role in modern marketing /  |c S. Watson Dun ... [et al.] 
250 |a 7th ed. 
260 |a Chicago :  |b Dryden,   |c c1990. 
300 |a xxxi, 605 p. :  |b ill. ;  |c 26 cm. 
504 |a Includes bibliographies references and index. 
650 0 |a Advertising. 
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