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Record Citations

APA Citation

Quelch, J. A., & Farris, P. W. (1984). Cases in advertising and promotion managjement (2nd ed.). Homewood, Ill.: BPI/IRWIN.

MLA Citation

Quelch, John A., and Paul W Farris. Cases in Advertising and Promotion Managjement. 2nd ed. Homewood, Ill.: BPI/IRWIN, 1984.

Warning: These citations may not always be 100% accurate.