Cases in advertising and promotion managjement /

John A. Quelch, Paul W. Farris.

Main Author: Quelch, John A.
Other Authors: Farris, Paul W.
Format: BOOKS
Language: English
Published: Homewood, Ill. : BPI/IRWIN, 1984
Edition: 2nd ed.
Subjects: Advertising.
Promotions.
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Item Description: Includes index.
Physical Description: xv, 759 p. : ill. ; 24 cm.
ISBN: 0256037132