Cases in advertising and promotion managjement /

John A. Quelch, Paul W. Farris.

Main Author: Quelch, John A.
Other Authors: Farris, Paul W.
Format: BOOKS
Language: English
Published: Homewood, Ill. : BPI/IRWIN, 1984
Edition: 2nd ed.
Subjects: Advertising.
Promotions.
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050 4 |a HF5823  |b Q3c 1987 
100 1 |a Quelch, John A. 
245 1 0 |a Cases in advertising and promotion managjement /  |c John A. Quelch, Paul W. Farris. 
250 |a 2nd ed. 
260 |a Homewood, Ill. :  |b BPI/IRWIN,   |c c1984, 1987. 
300 |a xv, 759 p. :  |b ill. ;  |c 24 cm. 
500 |a Includes index. 
650 0 |a Advertising. 
650 0 |a Promotions. 
700 1 |a Farris, Paul W. 
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