Cases in advertising and promotion managjement /

John A. Quelch, Paul W. Farris.

Main Author: Quelch, John A.
Other Authors: Farris, Paul W.
Format: BOOKS
Language: English
Published: Homewood, Ill. : BPI/IRWIN, 1984
Edition: 2nd ed.
Subjects: Advertising
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MainCB, English Stack (2nd Fl.)

Call Number: HF5823 Q3c 1987
Copy 1