Global marketing management:

cases and readings /

Robert D.Buzzell, John A.Quelch, Christopher A. Bartlett.

Main Author: Buzzell, Robert D.
Other Authors: Quelch, John A., Bartlett, Christopher A.
Format: BOOKS
Language:
Published: Reading, Mass. : Addison-Wesley, 1995
Edition: 3rd ed.
Subjects: Export -- marketing -- Management
Export -- marketing -- Management-Case -- studies
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MainLB, English Stack (5th Fl.)

Call Number: HF1416 B992g
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