Contemporary advertising /

Courtland L. Bovee, William F. Arens.

Main Author: Bovee, Courtland L.
Other Authors: Arens, William F., Churchill, Gilbert A.
Format: BOOKS
Language: English
Published: Homewood, Ill. : Irwin, 1986
Edition: 2nd ed.
Subjects: Advertising.
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MainCB, English Stack (2nd Fl.)

Call Number: HF5821 B783c 1986
Copy 1
Copy 2