Applications in basic marketing :

clippings from the popular business press /

William D. Perreault and E. Jerome McCarthy.

Main Author: Perreault, William D.
Other Authors: McCarthy, E. Jerome.
Format: BOOKS
Language: English
Published: Boston, Mass. : Irwin/McGraw-Hill, 2005
Edition: 2005-2006 edition.
Subjects: Marketing –– Management.
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SciTech, English Stack

Call Number: HF5415 P455a 2005
Copy 1