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principles and practice /

Sandra Moriarty, Nancy Mitchell, William Wells.

Main Author: Moriarty, Sandra.
Other Authors: Wells, William., Mitchell, Nancy.
Format: BOOKS
Language: English
Published: Upper Saddle River, N.J. : Pearson Education, 2009
Edition: 8th ed.
Subjects: Advertising.
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Physical Description: 686 p. : col.ill.
Bibliography: Includes bibliographical references and index.
ISBN: 9780135009383