Advertising and integrated brand promotion /

Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

Main Author: O'Guinn, Thomas C.
Other Authors: Allen, Chris T., Semenik, Richard J.
Format: BOOKS
Language: English
Published: Mason, Ohio : South-Western, 2009
Edition: 5th ed.
Subjects: Advertising
Advertising media planning
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MainLB, English Stack (5th Fl.)

Call Number: HF5821 O34a 2009
Copy 1