O'Guinn, T. C., Allen, C. T., & Semenik, R. J. (2006). Advertising and integrated brand promotion (4th ed., International student ed.). Mason, Ohio: Thomson/South-Western.MLA Citation
O'Guinn, Thomas C., Chris T Allen, and Richard J Semenik. Advertising and Integrated Brand Promotion. 4th ed., International student ed. Mason, Ohio: Thomson/South-Western, 2006.