Advertising and integrated brand promotion /

Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

Main Author: O'Guinn, Thomas C.
Other Authors: Allen, Chris T., Semenik, Richard J.
Format: BOOKS
Language: English
Published: Mason, Ohio : Thomson/South-Western, 2006
Edition: 4th ed., International student ed.
Subjects: Advertising.
Advertising media planning.
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Physical Description: xlviii, 781 p. : ill.
Bibliography: Includes bibliographical references and indexes.
ISBN: 0324289561 (student ed. with InfoTrac)