Advertising and integrated brand promotion /

Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

Main Author: O'Guinn, Thomas C.
Other Authors: Allen, Chris T., Semenik, Richard J.
Format: BOOKS
Language: English
Published: Mason, Ohio : Thomson/South-Western, 2006
Edition: 4th ed., International student ed.
Subjects: Advertising.
Advertising media planning.
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100 1 |a O'Guinn, Thomas C. 
245 1 0 |a Advertising and integrated brand promotion /  |c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 
250 |a 4th ed., International student ed. 
260 |a Mason, Ohio :  |b Thomson/South-Western,  |c c2006. 
300 |a xlviii, 781 p. :  |b ill.  
504 |a Includes bibliographical references and indexes. 
650 0 |a Advertising. 
650 0 |a Advertising media planning. 
700 1 |a Allen, Chris T. 
700 1 |a Semenik, Richard J. 
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