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Record Citations

APA Citation

Quelch, J. A., & Bartlett, C. A. (2006). Global marketing management: A casebook (5th ed.). Mason, OH: Thomson/South-Western.

MLA Citation

Quelch, John A., and Christopher A. Bartlett. Global Marketing Management: A Casebook. 5th ed. Mason, OH: Thomson/South-Western, 2006.

Warning: These citations may not always be 100% accurate.