Global marketing management :

a casebook /

John A. Quelch, Christopher A. Bartlett.

Main Author: Quelch, John A.
Other Authors: Bartlett, Christopher A., 1943-
Format: BOOKS
Language: English
Published: Mason, OH : Thomson/South-Western, 2006
Edition: 5th ed.
Subjects: Export -- marketing -- Management
Export -- marketing -- Management -- Case -- studies
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Physical Description: viii, 680 p. : ill. ; 24 cm.
Bibliography: Includes bibliographical references.
ISBN: 0324322844