Global marketing management :

a casebook /

John A. Quelch, Christopher A. Bartlett.

Main Author: Quelch, John A.
Other Authors: Bartlett, Christopher A., 1943-
Format: BOOKS
Language: English
Published: Mason, OH : Thomson/South-Western, 2006
Edition: 5th ed.
Subjects: Export -- marketing -- Management
Export -- marketing -- Management -- Case -- studies
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245 1 0 |a Global marketing management :  |b a casebook /  |c John A. Quelch, Christopher A. Bartlett. 
250 |a 5th ed.  
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300 |a viii, 680 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references. 
650 0 |a Export marketing  |x Management. 
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