Trading up :

why consumers want new luxury goods--and how companies create them /

Michael J. Silverstein and Neil Fiske, with John Butman.

Main Author: Silverstein, Michael J.
Other Authors: Fiske, Neil., Butman, John.
Format: BOOKS
Language: Spanish
Published: New York : Portfolio, 2008
Subjects: Luxury.
Cost and standard of living –– United States.
Quality of products –– United States.
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MainCB, English Stack (2nd Fl.)

Call Number: HB841 S587t 2008
Copy 1
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