Brand management 101 :

101 lessons from real-world marketing /

Mainak Dhar

Main Author: Dhar, Mainak
Format: BOOKS
Language: English
Published: Singapore : Wiley (Asia), 2007
Subjects: Brand name products.
Marketing –– Management.
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MainLB, English Stack (5th Fl.)

Call Number: HD69.B7 D533b 2007
Copy 1
Available