From brand vision to brand evaluation :

the strategic process of growing and strengthening brands /

Leslie de Chernatony.

Main Author: De Chernatony, L.
Format: BOOKS
Language: English
Published: Oxford : Butterworth-Heinemann, 2010
Edition: 3rd ed.
Subjects: Brand name products.
Trademarks.
Product management.
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MainLB, English Stack (5th Fl.)

Call Number: HD69.B7 D278f 2010
Copy 1
Available