Advertising and promotion :

an integrated marketing communications perspective /

George E. Belch and Michael A. Belch.

Main Author: Belch, George E.
Other Authors: Belch, Michael A.
Format: BOOKS
Language: English
Published: Boston, Mass. : McGraw-Hill/Irwin, 2007
Edition: 7th ed.
Subjects: Advertising.
Sales promotion.
Communication in marketing.
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MainLB, English Stack (5th Fl.)

Call Number: HF5823 B427a 2007
Copy 1