Advertising and promotion :
an integrated marketing communications perspective /
George E. Belch and Michael A. Belch.
| Main Author: | Belch, George E. |
|---|---|
| Other Authors: | Belch, Michael A. |
| Format: | BOOKS |
| Language: | English |
| Published: |
Boston, Mass. : McGraw-Hill/Irwin, 2007 |
| Edition: | 7th ed. |
| Subjects: |
Advertising.
Sales promotion. Communication in marketing. |
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MainLB, English Stack (5th Fl.)
| Call Number: | HF5823 B427a 2007 |
|---|---|
| Copy 1 |
Available
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