Promoting and marketing events :

theory and practice /

Nigel Jackson.

Main Author: Jackson, Nigel A.
Format: BOOKS
Language: English
Published: London ; New York : Routledge, 2013
Subjects: Special events –– Marketing.
Special events –– Public relations.
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245 1 0 |a Promoting and marketing events :  |b theory and practice /  |c Nigel Jackson. 
260 |a London ;  |a New York :  |b Routledge,  |c 2013. 
300 |a xx, 254 p. :  |b ill. ;  |c 26 cm. 
504 |a Includes bibliographical references (p. 236-250) and index. 
650 0 |a Special events  |x Marketing. 
650 0 |a Special events  |x Public relations. 
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