Marketing management :

a cultural perspective /

edited by Lisa Penaloza, Nil Toulouse and Luca M. Visconti.

Other Authors: Penaloza, Lisa,, Toulouse, Nil,, Visconti, Luca M.,
Format: BOOKS
Language: English
Published: Abingdon, Oxon : Routledge, 2012
Subjects: Marketing -- Management -- Cross-cultural -- studies
Export -- marketing -- Cross-cultural -- studies
Marketing -- Cross-cultural -- studies
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MainLB, English Stack (5th Fl.)

Call Number: HF5415.13 M345 2012
Copy 1