Advanced brand management :

managing brands in a changing world /

Paul Temporal.

Main Author: Temporal, Paul.
Format: BOOKS
Language: English
Published: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2010
Edition: 2nd ed.
Subjects: Brand -- name -- products -- Management
Branding -- (Marketing)
Marketing
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MainLB, English Stack (5th Fl.)

Call Number: HD69.B7 T288a 2010
Copy 1
Available